We Integrate Excellence in Sports with Quality Education
WHO WE ARE
We are a Global Sports and Education Agency dedicated to integrating education with a proven pathway in sports. Utilizing technology, experience, and a strong network, we support children in their sports development journey.
WE BELIEVE IN SPORTS
Our vision is to create a future where every child has access to a seamless blend of sports and education, empowering them to excel both on and off the field.
Our mission is to combine sports and education and provide children with a proven pathway in Sports.
PART OF IMPETUS SPORTS
Impetus Sports a global sports marketing agency, creating value for Brands, Rights Holders, Talent and Digital Platforms. Enabled by technology, experience, data and insight, we create and deliver value for our clients.
Our experience and network gives us a unique advantage to deliver partnership, digital, data and fan experiences to fulfill their objectives.
ADITYA DATTA, FOUNDER & CEO
With over 22 years of experience in the business of sports, Aditya is the CEO of Impetus Sport, having previously served as Commercial & Marketing Director of IPL team Gujarat Titans, Chief Operating Officer and Commercial Director at FC Goa and was the Founder, CEO at 8848 Sports.
His expertise in Sports Marketing, Commercial & Financial planning, Key Account Management, Licensing & Merchandise has allowed him to taste diverse success. He has worked with numerous reputed Sports organisations and has also been an entrepreneur. Aditya has the distinction of working with leading sporting bodies like Everton FC, Indian Premier League & ICC Cricket World Cup among others.
In 2009, Aditya ventured into entrepreneurship establishing his own agency - 8848 Sports, with expertise in Sponsorship Sales & Servicing, Venue Management and Merchandising. Working with top clients such as Star Sports and Reliance Mobile, he worked across properties like ICC World Cup, IPL, ISL and Pro Kabaddi to develop new business opportunities.
Aditya entered the business of sports after completing his MS in Sports & Leisure Management from Loughborough University.